How to Build a Web3 Pitch Deck That Actually Raises Funds

Why Most Projects Fail at Creating Compelling Pitch Decks

Many fantastic Web3 startup ideas fail to secure funding—not because they lack potential, but because their pitch decks fail to win over investors. Even the most groundbreaking projects can struggle to gain support if they cannot effectively communicate their value.

A pitch deck is a concise presentation that provides a snapshot of your business plan, product, and growth strategy. The most effective pitch decks focus on what the startup is already doing: what has been achieved, how it works, and how additional funding can accelerate growth.

The best pitch decks address three key questions:

• Why should anyone care about this project?
• What solution are you offering, and why is it likely to succeed?
• Why are you and your proposal a wise investment?

Typically, a strong Web3 pitch deck consists of 12 to 14 slides (never more than 20), each delivering a specific point and building toward a compelling investment case.

The Essentials of a Strong Web3 Pitch Deck

1. Tell a Compelling Story

Your pitch deck should guide investors through a narrative that is engaging, fact-driven, and insightful. Each slide should naturally lead to the next, supported by data and compelling observations.

2. Keep It Simple and Clear

Simplify complex concepts without losing their value. Investors need to understand your business quickly, even if it operates within a technically complex Web3 ecosystem. As Albert Einstein said, "If you can’t explain it simply, you don’t understand it well enough."

3. Make It Exciting

Capture the investor’s attention and maintain it throughout the presentation. The deck should build excitement while guiding them through a logical sequence that highlights your project's unique potential.

Slides to Include in Your Web3 Pitch Deck

There’s no universal formula for pitch deck design—some start with the team, others with the problem statement. However, these slides are essential for a comprehensive Web3 pitch deck:

1. Title Slide (Introduction)

The title slide is your first impression. It should clearly state who you are, what your project is, and why it matters.

What to Include:

• Project name and logo
• Value proposition (one sentence summarizing what your project does)
• Website and contact information

Pro Tip: Be explicit about what you do—avoid vague slogans like “The future is now” or “We are the future”. For example, Coinbase’s 2012 pitch deck clearly stated their value proposition: “Your hosted bitcoin wallet”, which helped them raise $600K during a time when few understood cryptocurrency.

2. Problem Statement Slide

Every successful business solves a problem. This slide should outline the critical issue your project addresses, making investors feel the urgency of solving it.

What to Include:

• A clear, specific problem statement
• Data or examples showing why this problem matters
• The impact of the problem on the target audience or industry

Pro Tip: Focus on one significant problem rather than multiple issues. Investors are more likely to trust a team deeply committed to solving one major pain point. Speak directly and confidently rather than reading from the slide.

3. Solution/Product Slide

Introduce your solution as the answer to the problem you just presented. Make a direct connection between the problem and your solution.

What to Include:

• A clear explanation of how your solution works
• Key benefits that differentiate it from existing solutions
• Why your solution is timely and necessary (market timing)

Pro Tip: Don’t claim to be the “only” company solving this problem. As Mark Cuban says, “At least 100 people have had the same idea before you.” Instead, emphasize what makes your approach unique and why now is the right time.

4. Market Opportunity and Competitive Advantage

Investors want to see market potential and understand how you will outperform competitors.

What to Include:

• Market size and growth trends (e.g., TAM, SAM)
• Competitive analysis highlighting your edge over existing solutions
• How your project fits into current market trends

Pro Tip: Use simple graphs to illustrate market growth without cluttering the slide. As seen in Simba Chain’s pitch deck (which raised $25 million), a well-mapped competitive landscape can effectively guide the investor conversation.

5. Metrics and Traction Slide

Showcase the progress you’ve made so far. This builds investor confidence by demonstrating growth and momentum.

What to Include:

• Key achievements (e.g., user growth, partnerships, testnet launches)
• Social proof (active followers on platforms like X/Twitter, Discord, or Telegram)
• Growth metrics (e.g., monthly active users, transactions, revenue)

Pro Tip: Use concise bullet points and a simple chart (e.g., a hockey stick growth chart) to demonstrate momentum. Avoid cluttering this slide with excessive details—keep it to one or two slides.

6. Ask Price (Funding Request)

Clearly state how much funding you are seeking and how you will use it.

What to Include:

• The amount you aim to raise (e.g., $2 million Seed Round)
• How you plan to allocate the funds (e.g., development, marketing, liquidity)
• Goals you aim to achieve with the raised capital

Pro Tip: Be precise and conservative with your funding target. According to Aleksey Krylov, “A smaller targeted raise is more likely to close swiftly.”

7. Team Slide

Introduce the people behind the project. Investors often say they invest in teams, not just ideas.

What to Include:

• Core team members and their roles
• Highlighted experience relevant to the project (e.g., blockchain, AI, DeFi)
• Advisors and their contributions

Pro Tip: If your team is highly experienced, place this slide at the front. Otherwise, position it near the end. Cryptocurrency investor Edward Luo advises that “If the team is super strong, lead with it at the introduction.”

8. Closing Slide (Call to Action)

Conclude your presentation with a call to action, making it easy for investors to follow up.

What to Include:

• Contact information (email, website, social media)
• A brief closing statement encouraging further discussion

Additional Slides for a Web3 Pitch Deck

9. Financials Slide

Show your financial projections and business model, focusing on how you plan to generate revenue.

What to Include:

• Revenue model (e.g., transaction fees, subscriptions, token utility)
• Key financial metrics and projections for the next 3-5 years
• Cost structure and break-even analysis

Pro Tip: If you’re a pre-revenue startup, you can skip detailed financials and emphasize traction instead.

10. Business Model Slide

Explain how your project will generate revenue and scale.

What to Include:

• How your business generates income (e.g., staking fees, NFT royalties)
• Customer acquisition strategy
• Pricing models and ecosystem participants

Pro Tip: Use a simple flowchart to explain the value flow within your ecosystem.

Final Words

Raising funds is challenging, but a well-structured pitch deck can dramatically increase your chances of success. With these tips and by avoiding common mistakes, you can present your project in the most compelling way possible.

Key Takeaways:

• Start crafting your pitch deck early—don’t wait for an investor meeting.
• Focus on storytelling and simplicity.
• Highlight your traction to reduce perceived risk.
• Be clear, precise, and data-driven.

ChainGPT Labs is here to help. If you need guidance on your pitch deck, our advisors are available to provide feedback and support.